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Change Hindsight to Insight

While conducting research, and creating and implementing strategies for Fortune 500 companies, I have observed an overall lack of relevant and timely information, which leads to “educated guessing”. For marketing, operations and finance departments there is a better way that involves extracting right-time relevant insights, and making changes to optimize resources and maximize ROI.

At M&A, we are committed to closing the gaps and addressing the pain points so that leaders, teams, and businesses thrive. We approach our client work with an understanding of the people involved in change, which ranges from understanding the prospective customers and markets, to helping leaders assess and take action with insights, to providing innovative tools and methodologies to make life easier for busy leaders. And, we are continuing to evolve and lead change.

Kim Medynsky, MBA, AGDM, B.Ed, AAD, Principal, Medynsky & Associates

Click to check out her profile.

Signature Change Services

M&A has been helping C-suites to navigate change since 2008, and we have developed an innovative offering to support leaders at different stages of change.


In-Campaign Research
& Optimization

Understand more about the prospective customer, conduct focus groups, and optimize while the campaign is in-flight.
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Market & Customer

Assess the market opportunity and investment requirements and alignment with customer feedback.
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Strategic Planning
& Implementation

Develop plans for new businesses, integrate acquired brands, and revitalize businesses with ongoing support.
Contact us for more information.


Right-time Supply
Chain Analyses

See the impact of change initiatives across the organization in an easy to interpret view.
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Plant the seed for long-term sustainability of product launches & loyalty programs and see the direct impact on your brand.
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From teaching new methodologies on change to conducting ideation seminars, we can be there at all of the stages of change.
Contact us for more information.

Change Support

M&A Principal, Kim Medynsky is actively involved in change initiatives.

Follow Kim Medynsky’s columns in Marketing Magazine (click here)

Kim’s 2013-2014 Research Study Highlights are published in the 2015 Canadian Marketing Association (CMA) Fact Book (click here)

Link to Kim’s LinkedIn Profile (click here)

Time for Change?

Let’s set up a time to discuss your needs.

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